BU 2163 - Consumer Behavior

Institution:

East Central College

Subject:

Description:

(3.0 hours) A course designed to provide the student with an understanding of consumer research and consumer decision making. Demographics, psychographics, and other determinants are examined, as well as consumer knowledge, culture, attitudes and beliefs. This knowledge helps businesses more effectively target markets and meet consumer needs. Prerequisite: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastcentral.edu

Phone Number:

(636) 583-5193

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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