BUS 2533 - Advertising

Institution:

East Arkansas Community College

Subject:

Description:

This course provides an introduction to the fundamental principles, practices, and media used in modern advertising. Strong emphasis is placed on retail advertising. The marketing, communication, and consumer viewpoints are discussed. Prerequisite: BUS 2513 or permission

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.EACC.EDU

Phone Number:

(870) 633-4480 ext 219

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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