MKTC 1150 - Consumer and Professional Buying Behavior

Institution:

Dakota County Technical College

Subject:

Description:

Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencing multiple decision makers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dctc.edu/

Phone Number:

(651) 423-8301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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