BUS 1430 - Principles of Marketing

Institution:

Cowley County Community College

Subject:

Description:

Problems of transferring title and in moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, riskbearing, and supplying market information. An intensive study is made of free enterprise and the government's contribution, retailing, and international marketing. The consumer's view is held in sharp focus.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cowley.edu

Phone Number:

(620) 442-0430

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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