BUS 2430 - Small Business Marketing

Institution:

Community College of Vermont

Subject:

Description:

3 CR. An introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccv.edu

Phone Number:

(802) 828-2800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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