BUS 2230 - Principles of Marketing

Institution:

Community College of Vermont

Subject:

Description:

3 CR. This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today's businesses.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccv.edu

Phone Number:

(802) 828-2800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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