BUS 1230 - Advertising

Institution:

Community College of Vermont

Subject:

Description:

3 CR. This course examines a variety of advertising media: newspapers, television, direct mail, magazines, radio, and others. Includes terminology, advertising plans and budgets, sample ads, and strategies for assessing the effectiveness of advertising. Explores the relationship between advertising and its social and cultural climate.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccv.edu

Phone Number:

(802) 828-2800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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