BUS 214 - Advertising

Institution:

College of Lake County

Subject:

Description:

This course provides an understanding of advertising in the promotional mix of the business firm. Principles and practices of promotional research, media selection, copyrighting, layout, budgeting and the legal aspects of advertising and promotion will be covered. Students will develop an advertising campaign for a single product, service or small business. Prerequisite: BUS 121

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CLCILLINOIS.EDU

Phone Number:

(847) 543-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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