ADV 215 - Principles of Advertising

Institution:

Potomac State College of West Virginia University

Subject:

Description:

3 Hr. (Open to all University students.) An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.potomacstatecollege.edu

Phone Number:

(304) 788-6820

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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