BUS 2513 - Fundamentals of Marketing

Institution:

Arkansas State University-Mountain Home

Subject:

Description:

Investigates all aspects of marketing concerning the flow of goods from producer to consumers or other users. Discusses the various functions of marketing, marketing institutions, and the different aspects of the marketing mix. Emphasizes the kinds of decisions for which a marketing manager may be responsible. (D)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.asumh.edu

Phone Number:

(870) 508-6100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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