FIN 250 - Marketing For Bankers

Institution:

Arapahoe Community College

Subject:

Description:

Focuses on the motivation of customers to purchase financial services and how to develop a successful marketing plan. Enables the student to recognize consumer motivation and buying behavior. Examines how to integrate public relations, advertising, sales promotion, selling and service distribution functions in the bank's overall marketing plan. Incorporates situational analysis to develop a master market strategy and monitor and evaluate marketing performance versus objectives.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arapahoe.edu

Phone Number:

(303) 797-4222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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