MKT 2043 - Principles of Marketing

Institution:

Oklahoma City Community College

Subject:

Description:

Prerequisite: (R) 3 CREDITS The student will discuss the major aspects of each of the portions of the marketing mix (product, price, promotion and distribution), how they function, their interrelationships and the management of each. The student will use accepted techniques and tools in analyzing, evaluating and making decisions in marketing-related cases.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.occc.edu

Phone Number:

(405) 682-1611

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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