BSAD 2410 - Advertising

Institution:

Central Community College

Subject:

Description:

This course gives students a basic understanding of the advertising and promotion management process. This includes the agency/client relationship, development of advertising objectives, promotional strategies, message execution, media selection, budgeting and integration of advertising with the other elements of the promotional and marketing mixes. Unit Credits: 1-1, 2-1, 3-1. (45/0/0/0)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cccneb.edu

Phone Number:

(308) 398-4222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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