BA 252 - Advertising & Internet Marketing

Institution:

North Central Missouri College

Subject:

Description:

Advertising and marketing principles and concepts as they apply to ECommerce will be explored. Marketing mix, consumer behavior, market segmentation, targeted marketing, and distribution will be discussed as applied in the E-Business world. A marketing plan will be developed as part of the course. (Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncmissouri.edu

Phone Number:

(660) 359-3948 ext 1418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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