MKT 217 - Advertising

Institution:

Harper College

Subject:

Description:

Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Prerequisite: MKT 245 or consent of instructor.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harpercollege.edu

Phone Number:

(847) 925-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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