MKT 211 - Principles of Marketing

Institution:

Jackson State Community College

Subject:

Marketing

Description:

Pre-Req: DSPM Mods. 1-3, DSPR 0800 Co-Req: None A survey of the role of marketing in society and within the firm, with emphasis on the strategic implications of the four P¿s of marketing: the product, place, promotion, and price variables of the marketing mix. Attention will be given to the management of the marketing program and its implementation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jscc.edu

Phone Number:

(731) 424-3520

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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