BADM 211 - Advertising II

Institution:

Lake Region State College

Subject:

Description:

Introduction to direct marketing and sales promotion strategy with a focus on integrated marketing techniques. Topics include electronic media, direct mail, catalogs, direct response advertising, and telemarketing. The student is involved in actual preparation of sales promotion activities. (3 cr) (Odd numbered years only)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lrsc.edu

Phone Number:

(701) 662-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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