MKT 282 - Principles of E-Commerce

Institution:

Central Virginia Community College

Subject:

Description:

Studies the culture and demographics of the Internet, on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week. CALCULATORS: MTH 03 and above courses: the TI- 83, TI-83 Plus, TI-84 or TI-86 calculators are recommended. Ask you instructor which calculator will be used for class demonstrations. Students will not be allowed to use calculators with symbolic logic such as the TI-89, TI-92, or HP programmable calculators during testing in any math course. Students in developmental courses are not required to purchase graphing calculators.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cvcc.vccs.edu

Phone Number:

(434) 832-7600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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