OEBU 138 - Advertising

Institution:

New Mexico State University-Dona Ana

Subject:

Description:

Psychological approach to non-personal consumer persuasion; applied techniques in media selection, layout mechanics, production methods, and campaign structures.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

dabcc.nmsu.edu/

Phone Number:

(575) 527-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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