JOUR 2013 - Principles of Advertising

Institution:

Northern Oklahoma College

Subject:

Description:

Survey of advertising industry, media functions, careers in advertising, social and economic aspects, budgets, appropriations, rate structures, terminology, basic elements and purposes of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.north-ok.edu

Phone Number:

(580) 628-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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