BSAD 2580 - Consumer Behavior

Institution:

Central Community College

Subject:

Description:

Prereq. BSAD 2520 A study of human behavior as it affects buying decisions. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer. Unit Credits: 1-1, 2-1, 3-1. (45/0/0/0)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cccneb.edu

Phone Number:

(308) 398-4222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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