FI 0591 - Basic Marketing

Institution:

Labette Community College

Subject:

Description:

Prerequisite: None For students who intend to specialize in marketing or in any specific segment of the marketing system such as marketing research, the basic course in marketing ordinarily is the foundation stone of the program in their area of specialization. A group of nonbusiness students for whom a basic marketing course typically is required includes those in fields as financial services, home economics, distributive education, and pharmacy. Finally, the beginning marketing course may be taken by nonbusiness students on a purely elective basis simply because of their general interest in the field, or, for the general purposes of broadening their outlook and learning something about our business system.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.labette.edu

Phone Number:

(620) 421-6700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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