CO 0635 - Introduction to Advertising

Institution:

Labette Community College

Subject:

Description:

Prerequisite: None This course examines strategies, techniques, and principles behind effective advertising including planning, targeting, media selection and buying, strategy and design.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.labette.edu

Phone Number:

(620) 421-6700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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