BT 253 - Internet Marketing

Institution:

Lane Community College

Subject:

Description:

4 credits This course is a good introduction for assisting marketers and marketing students in recognizing the value of Internet marketing resources and to demonstrate how to integrate these electronic tools into each stage of the marketing process. Online technology has greatly enhanced the process of Internet marketing and has facilitated electronic commerce. This course will show how the Internet allows marketers to conduct research on prospects needs and wants. It will show which tools can be used to collect data about customers and illustrates how Internet marketing resources bring into sharper focus the profiles and behaviors of targeted market segments. The course will show how to incorporate the Internet into the marketing mix, and how to determine if the Internet is a cost effective method. May be offered through Distance Learning.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Lanecc.edu

Phone Number:

(541) 463-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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