BA 223 - Marketing

Institution:

Lane Community College

Subject:

Description:

4 credits As an initial study of the principles of marketing in our socioeconomic system, this course stresses the important role marketing plays not only in businesses, but also in our everyday lives. Emphasis is placed on analysis of marketing strategies necessary to develop and market as well as provide ways of handling product and service development, distribution, promotion, and pricing. Additional emphasis is placed on how managers should make marketing decisions which best create customer value. The course is designed for both business majors and non-majors. May be offered through Distance Learning.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Lanecc.edu

Phone Number:

(541) 463-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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