BA 261 - Consumer Behavior

Institution:

Lane Community College

Subject:

Description:

4 credits Consumer behavior is one of the most exciting areas in the study of marketing. Everyday, all around us, the use of various media to inform, persuade, and influence our purchase decisions competes with other stimuli for our attention--and our hard earned money! In studying consumer behavior, you will learn how marketers identify and exploit these sources of influence-from learning about the way we process information and think how our relationships with others, even our dreams and aspirations, help shape our product choices and purchase decisions. May be offered through Distance Learning.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Lanecc.edu

Phone Number:

(541) 463-3000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.