MKT 120 - Marketing in a Global Economy

Institution:

Leeward Community College

Subject:

Description:

An introductory course to theories and principles of marketing in today's global economy. Emphasis is on understanding the importance of channel of distribution, market research, consumer behavior, and marketing application. Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.leeward.hawaii.edu

Phone Number:

(808) 455-0011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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