BUSN 1143 - Principles of Advertising

Institution:

Minneapolis Community and Technical College

Subject:

Description:

3.00 credits (3.00 lec) In this course, students will take a managerial approach in their evaluation and selection of appropriate promotional elements. Major topics include advertising goals, appeals, media evaluation and the advertising agency, leading to the development of a total advertising campaign. They will examine current award-winning newspaper, television, radio and magazine ads with local representatives from each medium, including visits to their respective workplaces.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minneapolis.edu

Phone Number:

(612) 659-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.