GRPH 1150 - Intro to Advertising Art Principles

Institution:

Minneapolis Community and Technical College

Subject:

Description:

2.00 credits (1.00 lec/1.00 lab) This course introduces students to the functions of advertising and its role in the marketing communications mix, economics, social influence, advertising institutions and media, campaigns and appropriations, retail, and business-to-business aspects. The course consists of lectures, films, field trips, speakers and research assignments. Prerequisites: GRPH 1130; placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minneapolis.edu

Phone Number:

(612) 659-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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