MCOM 2013 - Principles of Advertising

Institution:

Northeastern Oklahoma A&M College

Subject:

Description:

Process of advertising from the perspective of art, business and communication. Introductory course for majors and nonmajors that surveys advertising and how it fits into society. Applications of integrated marketing communication, consumer behaviors, segmentation and target marketing, advertising research, creative and media strategy, international advertising, and local advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neo.edu

Phone Number:

(918) 542-8441

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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