ABM 136 - Marketing & Risk Management II

Institution:

Morgan Community College

Subject:

Description:

(9 credits: Lecture-15 hrs, Private-22.5 hrs, Coop-competency based, minimum 125 hrs) Prerequisite: ABM 135 or instructor consent Develops an overall marketing plan derived from marketing research and analysis conducted in ABM 135. It includes a look at advertising, promotion, e-commerce, and risk management. This will include the maintenance review of existing software used to track sales and cost information. A trend of historical sales and expenses will be implemented.

Credits:

9.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.morgancc.edu

Phone Number:

(970) 542-3100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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