BA 223 - Principles of Marketing

Institution:

Mt Hood Community College

Subject:

Description:

Credits 4 (4 Lecture Hrs/Wk) - F/W/Sp This course introduces students to traditional and Internet marketing principles and policies. Major topics are: marketing concepts relating to price policies and controls; trade channels and merchandising; market research; promotion; and integration of marketing with other activities of the business enterprise. Prerequisite: BA101 is recommended. Proficiency Needed: Reading, Writing.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mhcc.edu

Phone Number:

(503) 491-6422

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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