BU 211 - Advertising

Institution:

Miles Community College

Subject:

Description:

This course covers the types of effective appeals used in retail advertising, layout, copy writing, organization, and the use of various advertising media. This course is offered even numbered years only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

milescc.edu/

Phone Number:

(800) 541-9281

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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