HPR 2213 - Marketing of leisure Services

Institution:

National Park College

Subject:

Description:

Application of economic and marketing principles to leisure service delivery systems, including procedures for developing marketing plans for recreation agencies. Emphasis on organizing and analyzing the marketing process and planning the marketing mix, including product, price, place, and promotion. For recreation hospitality and tourism majors with limited background in economics and marketing. This subject develops a comprehensive awareness of marketing in the leisure environment. It gives students the opportunity to develop applied skills in the construction of a marketing plan and the management of the marketing mix in the leisure industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.np.edu

Phone Number:

(501) 760-4222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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