BU 133 - Consumer Behavior

Institution:

New Mexico Junior College

Subject:

Description:

This course examines the internal and external forces that impact consumpti on behavior. The consumer decision process is examined as well as the psychological, sociological, and environmental characteristi cs that marketers use to impact our buying behavior. This is a three credit hour course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nmjc.edu

Phone Number:

(505) 392-4510

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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