BU 123A - Adverti sing

Institution:

New Mexico Junior College

Subject:

Description:

This course includes a study of the world of adverti sing as to the historical development and current practi ces. The course covers the use of media applicati ons to build an eff ecti ve sales promoti on campaign. Adverti sing theory is presented along with actual hands-on applicati on. The study of how to catch the eye and urge people to buy in a marketi ng environment is taught. The course will include the types and roles of visual merchandising including creati on, color, and principles of design. This is a three credit hour course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nmjc.edu

Phone Number:

(505) 392-4510

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.