BUS 1610 - Consumer Behavior

Institution:

North Hennepin Community College

Subject:

Description:

This course is an in-depth study of how and why people buy and gain an understanding of the factors influencing a purchase decision and how marketing research can enhance decision-making in this area. Topics include social structures and their effect on consumer purchase behavior, individual adoption and resistance behavior, and marketing efforts based on consumer research. Marketing research procedures, methods, and information sources are identified and evaluated. The ability to perform basic marketing research is emphasized.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nhcc.edu

Phone Number:

(763) 424-0702

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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