BUS 1620 - Advertising and Sales Promotion

Institution:

North Hennepin Community College

Subject:

Description:

This course is a study of the principles and practices of promotion for the business organization. Students will study the components and the interrelationships of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations. Topics include: an integrated marketing communications strategy, creative techniques of advertising, media strategies, and the evaluation of promotional plans. NOTE: Bus 1600 recommended

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nhcc.edu

Phone Number:

(763) 424-0702

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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