MKTG 2123 - Marketing

Institution:

Northeastern Oklahoma A&M College

Subject:

Description:

Introduces college students to the basic concepts, practices and analytic methods of marketing. The core subjects are: role of marketing in the firm; strategic and tactical planning; marketing environment; market analysis; consumer decision making; and market research. Elements of the marketing mix - product, communications, pricing and distribution will also be emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neo.edu

Phone Number:

(918) 542-8441

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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