BFN 110 - Marketing For Bankers. c

Institution:

Northeast Alabama Community College

Subject:

Description:

This course is an introduction to basic marketing principals and how a bank develops a successful marketing plan. Topics include consumer behavior, market research, the planning process, public relations, advertising, and sales promotion. Upon completion of this course, the student will have the skills to bring in new business.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nacc.edu

Phone Number:

(205) 638-4418 ext 2201

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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