REM 121 - Applied Advertising

Institution:

Northeast Alabama Community College

Subject:

Description:

PREREQUISITE: As required by program. This course is study of advertising, its influence on consumer awareness and the purchase of products, and the fundamental principles associated with advertising activities. Topics include the purpose of advertising and other sales promotional techniques, principles of advertising, budgeting, marketing and advertising plans, regulations and controls of advertising, media evaluation, target marketing and selection, campaign planning, and trends in

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nacc.edu

Phone Number:

(205) 638-4418 ext 2201

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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