BUTR 2013 - Markets and Consumers

Institution:

NorthWest Arkansas Community College

Subject:

Description:

Key decisions required to understand the existence of markets and how buyers within those markets may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning. NOTE: Students seeking to transfer this course into the Walton College of Business program should take the following courses prior to enrollment in this course: BUTR 023, BUTR 033, ECON 2023, and BLAW 20 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwacc.edu

Phone Number:

(479) 636-9222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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