BA 261 - Consumer Behavior

Institution:

Clackamas Community College

Subject:

Description:

4 credits, Spring Consumer behavior and its application to marketing strategies. Concepts and models of the consumer decision-making process, personal and interpersonal factors and their impact on consumer decisions. Prerequisite: Pass BA-101.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clackamas.edu

Phone Number:

(503) 594-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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