BE 188 - Principles of Advertising

Institution:

Cloud County Community College

Subject:

Description:

Students will learn the fundamental role of advertising in the communication process, how it works as an element of the marketing process, basic terminology, the functions and effects of advertising in business, the influence of economics on the evolution of advertising, and advertising's overall impact on the society in which it operates. Emphasis is placed on analyzing current examples of advertising along with real-world experiences in the advertising industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cloud.edu

Phone Number:

(785) 243-1435

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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