MKT 201 - Principles of Marketing

Institution:

Clovis Community College

Subject:

Marketing

Description:

(3 Credits) Introduction to methods and strategies required for the exchange of goods and services. Topics include the social and economic environments in which marketing operates, consumer behavior, market research, market segmentation and target marketing, strategic marketing, product planning, pricing, promotion, and distribution. (NMCCN MKTG 2113)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clovis.edu

Phone Number:

(800) 769-2811

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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