MKT 100 - Principles of Marketing

Institution:

Virginia Peninsula Community College

Subject:

Description:

(3 credits) Prerequisite: ENG 05 if required by student's individual placement. Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the market research, plus legal, social, ethical, and international considerations in marketing. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tncc.edu

Phone Number:

(757) 825-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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