MKT 271 - Consumer Behavior

Institution:

Virginia Peninsula Community College

Subject:

Description:

(3 credits) Prerequisite: ENG 05 if required by student's individual placement. Examines the various influences affecting consumer buying behavior before, during, and after product purchase. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying. Lecture 3 hours per week

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tncc.edu

Phone Number:

(757) 825-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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