MKT 220 - Principles of Advertising

Institution:

Virginia Peninsula Community College

Subject:

Description:

(3 credits) Prerequisite: ENG 05 if required by student's individual placement. Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising, types of media, how advertising is created, agency functions, and legal, social and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tncc.edu

Phone Number:

(757) 825-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.