BUSI 221 - Advertising

Institution:

Southwestern Michigan College

Subject:

Business (BUSI)

Description:

Allowable Times for Credit: 1.00 Maximum Credits Allowed: ACH: 52.80-54.60 Lab: 0.00- Credits: 3.00- Contact Hrs: 3.00- Lecture: 3.00- Prerequisite: Minimum grade of C in BUSI 101. A study of the procedures, techniques, purposes and media of advertising. Special attention is given to the creation of advertising ideas, market research, and the use of media as tools in solving the problems of sales promotion. [Semesters Offered: Variable]

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.swmich.edu

Phone Number:

(269) 782-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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