MKT 115 - Retail Organization and Management

Institution:

Southside Virginia Community College

Subject:

Description:

Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week. College reading competence required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southside.edu

Phone Number:

(888) 222-7822

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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